1954 – 1976 GLOBAL COOLING – There seems to be some overlap between these periods as the MSM moved back to Global Cooling. They predicted billions of people dying again. In 1970 the Washington Post told readers to “get a good grip on your long johns, cold weather haters – the worst may be yet to come”. Fortune Magazine ran a story that said “As for the present cooling trend a number of leading climatologists have concluded that it is very bad news indeed” it continued with “It is the root cause of a lot of that unpleasant weather around the world and they warn that it carries the potential for human disasters of unprecedented magnitude”.