While most people think they were casting their vote on Tuesday for political reasons, they were actually voting for cultural reasons. Although election seasons always spawn heavy words and light action, rarely have both campaigns offered so very little policy and so very much empty rhetoric. It goes to show that every rule has an exception: Apparently you can beat something with nothing. This is not to say that nearly a billion dollarsâ€”the amount spent funding the Obama campaignâ€”is nothing. Thatâ€™s definitely something, only 699 billion short of an economic bailout in fact. But thatâ€™s not what Iâ€™m talking about. Itâ€™s not the money that gave us the ObamaNation (has a nice one-term ring to it, doesnâ€™t it?), though it certainly helped. No, what really put Obama in the White House is what the Red Hot Chili Peppers have termed â€œCalifornication:â€ i.e. the Madison Avenue, hard-sell, skin-deep, image conscious, materialistic veneer that passes for substance in a flash, pop, bling, ready-in-seconds, soundbite world.